Our Story

Discover the passion and commitment behind Deion Chiac

Our Perfume Creation Process

The Beginning of Deion Chiac

Founded in 2010 by master perfumer Claire Deion and aromatherapist Michel Chiac, our company began with a simple vision: to create fragrances that capture Canada's diverse natural landscapes and rich cultural heritage.

What started as a small artisanal workshop in Toronto has blossomed into one of Canada's premier luxury perfume houses, while remaining true to our founding principles of quality, sustainability, and authentic Canadian inspiration.

Each Deion Chiac fragrance tells a uniquely Canadian story—from the crisp air of the Rocky Mountains to the sun-dappled maple forests of Quebec to the windswept Atlantic coastlines.

Our Philosophy

Natural Inspiration

We draw inspiration from Canada's breathtaking landscapes, diverse ecosystems, and changing seasons to create fragrances that evoke a true sense of place.

Artisanal Craftsmanship

We believe in the art of perfumery—creating each fragrance by hand in small batches to ensure exceptional quality and attention to detail.

Sustainability

We're committed to responsible sourcing, eco-friendly packaging, and minimal environmental impact throughout our creation process.

Canadian Pride

We're proud to be Canadian and to showcase the unique natural beauty and cultural heritage of our country through our fragrances.

Luxury Experience

Every aspect of our brand is designed to deliver a premium experience, from the quality of our fragrances to the elegance of our packaging and customer service.

Community Support

We believe in giving back to the communities that inspire us, partnering with Canadian conservation efforts and supporting local artisans across the country.

Meet Our Team

Claire Deion

Founder & Master Perfumer

With over 20 years of experience in perfumery, Claire brings her exceptional nose and artistic sensibility to every Deion Chiac creation.

Michel Chiac

Co-Founder & Aromatherapist

Michel's deep knowledge of botanical ingredients and their properties ensures that our fragrances are both beautiful and beneficial.

Avery Thompson

Creative Director

Avery oversees the visual identity of Deion Chiac, ensuring that the beauty of our fragrances is reflected in every aspect of our brand.

Sophia Laurent

Sustainability Officer

Sophia leads our environmental initiatives, constantly seeking new ways to reduce our ecological footprint while maintaining luxury quality.

Daniel Mackenzie

Head of Product Development

Daniel combines scientific precision with creative vision to develop innovative fragrance formulations that push the boundaries of perfumery.

Olivia Chen

Customer Experience Director

Olivia ensures that every interaction with Deion Chiac is as exceptional as our fragrances, creating memorable experiences for our customers.

Our Artisanal Process

1

Inspiration & Concept

Every fragrance begins with inspiration—often drawn from a specific Canadian landscape, memory, or cultural element. Our creative team develops a detailed concept that guides the fragrance creation process.

Inspiration Process
2

Ingredient Selection

We carefully source the finest ingredients, with a focus on Canadian-grown botanicals whenever possible. For each fragrance, we select a unique combination of essential oils, absolutes, and other aromatic materials.

Ingredient Selection Process
3

Formulation & Refinement

Our master perfumers create and refine formulations by hand, layer by layer. Each fragrance undergoes multiple iterations and extensive testing to achieve the perfect balance and character.

Formulation Process
4

Maturation

Once formulated, our fragrances mature for several weeks, allowing the components to harmonize and develop complexity, much like fine wine. This patience results in deeper, more nuanced scents.

Maturation Process
5

Bottling & Packaging

Each fragrance is carefully bottled by hand and presented in sustainable, beautifully designed packaging that reflects both the scent within and our Canadian heritage.

Packaging Process

Our Commitment to Sustainability

At Deion Chiac, we believe that luxury and environmental responsibility can—and should—go hand in hand. Our commitment to sustainability shapes every aspect of our business:

  • Sustainable sourcing of botanical ingredients
  • Recyclable and biodegradable packaging materials
  • Energy-efficient production processes
  • Waste reduction and recycling programs
  • Support for conservation efforts across Canada
  • Carbon offset initiatives for shipping and operations

We continuously strive to reduce our environmental footprint while creating perfumes that celebrate and honor the natural world that inspires us.

Our Sustainability Commitment